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Creating More Interest in Your Site
Creating More Interest in Your Site
Everyone wants to be their site to be a hotspot, a site visitors will repeatedly frequent for a specific purpose. The problem with realizing this ideal is that the internet is HUGE! The sheer size makes it difficult to dominate the market. For this purpose, below are a few tips to help you keep your potential clients interested in your site.
- When creating and finding content, be sure to use content that is specific to the purpose of your site, and make certain that what you write is original. Original work draws more attention because it's something that no one has seen before, and therefore is more interesting than the everyday content they get from everywhere else. This will keep them interested, and they will stay longer at your site.
- Although many corporations like to copyright the material they use on their site, many websites will allow you to print out the content they provide, whether for your own use, or for informative purposes. If someone does decide to print off information from your site, you can bet that they will continue browsing until their printing is finished.
- The magic word that holds true in business is "Free." Everyone wants to get free stuff, and if all they have to do to get it is fill out a small survey or contact form, most times they will do it. By filling out the contact form on your site, they not only show that they are interested, but they may browse what you have to offer as well.
Many websites provide directories for the general public as well as their clients, and by doing this, create more traffic for their site. Although it is not necessary, providing specific information in your directory will make it so clients or future clients who need something will turn to your directory rather than a competitor's.
- When writing the homepage content, keep it simple and keep it short. No one wants to read a long, self-congratulatory dissertation to find out ten pages later what you are actually offering on your site. Remember that if the client is confused by your site, they will probably leave before you have time to create a pitch.
- Be sure to go through your website for spelling and grammatical errors. For many people, the first clue that a site is unprofessional is a sloppy spelling error. Remember to keep the wording professional as well, and save slang such as "Cool Dude!" for somewhere else.
Remember, the quality of your site is a reflection of your quality of business. An organized, well-constructed site sends a clear message to your potential customer or client and generates positive results for everyone involved.
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