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Mortgage Marketing NewslettersMortgage marketing newsletters are one of the cheapest, most efficient and far reaching marketing techniques for mortgage webmasters to implement. Why? Because mortgage marketing newsletters allow you to:
*Communicate with your potential clients
*Increase the recognition of your brand
*Establish yourself as an expert in the industry
*Provide valuable information, services, and discounts to your preferred customers
*Keep your contact information and service at the forefront of a potential client's mind
Ultimately, making use of mortgage marketing newsletters sets you apart from your competitors. It gives you a voice to speak directly to those who are shopping for your services and contact those who are considering investment with you in the near future.
While sending out mortgage marketing newsletters can make your business, they can also break your business if used improperly. Some common mistakes include:
*Too frequent newsletters
*Slow follow-up contact on questions and interest shown via email and your website
*Newsletters that take too long to load
*Too much information organized in a fashion not appetizing to the eye
The downside of mortgage marketing newsletters is that you can possibly create a negative image of your brand and put yourself squarely in the column of 'Avoid At All Costs' in the eyes of your customers. Make sure that your mortgage marketing newsletter represents you and your business as classy, well informed, and dependable.
Certain characteristics that should define your mortgage marketing newsletter include:
*Include 2-3 informative articles about the current trends in the mortgage industry in the form of links with catchy titles and introductions
*Include one time sensitive special offer unique to your business
*Keep the email short
*Include a link to your website, both to your available services page and to your contact page
*Include all contact information
*Include a link to unsubscribe from the newsletter
*Make sure your articles are professionally written; if you don't have time, then hire someone
*Utilize automatic services or software to help you manage your email list
It's imperative that you always offer your potential client a way to decline further emails from you and your company. Conversely, for those who love receiving your newsletter, you can offer a subscription service for premium newsletters and content or access to archived articles on your site. Website owners who use mortgage marketing newsletters have closed amazing sums annually, some as much as $30 million a year and part of their success is due to their use of mortgage marketing newsletters.
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